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Mucus Masher

Company
Addition Technologies
Created By
Paul Aaron
Link
Mucus Masher

Mucinex spotted an opportunity to provide catharsis during cold and flu season by letting people crush the iconic Mucus mascot, Mr. Mucus. They turned to us to help create Mucus Masher, a first-of-its-kind experience powered by artificial intelligence. The experience enables users to create AI-generated projectiles and uses AI to analyze them for size, weight, and originality to generate the game’s scoring.

About

Who? What?

BRXND is the brainchild of Noah Brier. Noah has spent the last twenty years operating at the intersection of marketing and technology—first at award-winning agencies, and later as an entrepreneur. In 2011 Noah co-founded Percolate, the world's leading content marketing platform. Percolate worked with brands like Uniliever, GE, and Google and was backed by Sequoia, First Round Capital, and Lightspeed. The company was acquired by Seismic, the leading Sales Enablement Platform, in 2019.

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