The BrXnd Marketing X AI Conference is coming to NYC on 5/16. Only a few tickets left. Get yours now! →
To attract younger audiences, San Francisco Ballet premiered Mere Mortals, a performance re-imagining AI as the new Pandora’s box. The campaign asked ChatGPT to critique Mere Mortals through prompts that created surprisingly emotional results. We then used these reviews in out-of-home and digital, creating an unexpected campaign from an unlikely source. We increased revenue by 142% in a week and attracted 5 times more first-time attendees.
BRXND is the brainchild of Noah Brier. Noah has spent the last twenty years operating at the intersection of marketing and technology—first at award-winning agencies, and later as an entrepreneur. In 2011 Noah co-founded Percolate, the world's leading content marketing platform. Percolate worked with brands like Uniliever, GE, and Google and was backed by Sequoia, First Round Capital, and Lightspeed. The company was acquired by Seismic, the leading Sales Enablement Platform, in 2019.
Our first event in New York in May of 2023 featured 20 amazing speakers from across marketing and AI.
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